The Taste Map.
Hover a bottle to read its notes. We plot every drop across two axes — dry to sweet, light to funky — so you never have to guess before you pour.
HUP · JunmaiHUP · 純米Clean · Crisp · Stone fruit
YUZU · NamaYUZU · 生酒Juicy · Bright · Citrus rind
NIGI · CloudyNIGI · にごりCreamy · Rice body · UmamiKUMO · YamahaiKUMO · 山廃Savory · Earthy · Miso-funkyOBON · GinjoOBON · 吟醸Floral · Pear · BalancedPair it with…
Pick what you’re eating tonight. We’ll pour the bottle that goes.
Pour HUP Junmai.
Clean rice body, light stone fruit, a gentle tail. Lets raw fish taste like itself without picking fights with soy or ginger.
Twelve kura, one crate.
Kawabata Kura.
Seventh generation of a family that brews in converted lumber sheds, using water that's been frozen underground for decades. Their junmai is the reason we started this club.
“Sake is alive. Treat it that way.”
You’re the first woman tōji in seven generations. What changed?
The rice. The water. Nothing changed. But I stopped pretending that brewing was mysterious. It’s farming, then it’s chemistry, then it’s a party. People just forgot the party part.
What should we pour tonight?
Cold. Too cold. Then let it warm up in the glass for five minutes. It opens up like someone you’ve known a long time finally telling you something true.
Three bottles, no filler.
Pour it loud.
Every bottle ships with a QR on the cap. Scan it, and the brewer’s tasting-room playlist plays from your phone. Here’s what’s pouring this month.
Play the dropPeople who pour loud.
I didn't know sake could taste like a cold peach in July. This crate changed what I order at restaurants.
The zine is almost the best part. Almost. The Nama was the best part. Sorry zine.
I ran a sushi pop-up with three Hupsake bottles and sold out by 8pm. The Nigi disappeared first.
Join the Drop Club.
Three bottles, every month, direct from the kura to your door. A zine. A playlist. A hand-signed pairing card. $68/mo. Cancel whenever — we won’t be offended, we’ll just be sad.